HCC News and Press
April 15, 2005. Fort Worth, TX - HCC, FDS Data Services, and LDM Group Partner to Bring Effective Patient Messaging Program to Pharmaceutical Industry
FDS today announced that it has recently entered into an exclusive agreement with the LDM Group to utilize FDS' patented pharmacy-based technology to distribute LDM's CarePoints patient messaging program throughout HCC's independent pharmacy network. CarePoints is a pharmacy-based program that prints a manufacturer-sponsored message customized to a patient's current or past prescription buying behavior.
As patients manage their healthcare they are interacting more closely with their neighborhood pharmacist. In these settings, patients may only occasionally receive relevant messaging and information regarding their prescription therapy. The solution is to provide printed brand-specific educational materials to patients at the point when a prescription is dispensed. Evidence indicates that counseling improves and patients actively respond to such communication, modifying their behavior accordingly. Several pharmaceutical brands have already recognized the advantages of supplying these materials to patients at the point-of-dispensing and have committed financial support for the FDS-LDM partnership and the related CarePoints messaging program.
"FDS is leading the industry in innovative solutions to pharmacies and patients and we are excited to partner with them to improve patient care through our CarePoints program. CarePoints is designed from the ground up with the sophistication and flexibility required to support effortless implementation and a successful pharmacy-based communication program," said Bob Uecker, LDM Group Senior Vice President. "We believe that the combination of our respective capabilities will provide increased value to retailers and yield greater satisfaction for their patients. Major pharmaceutical companies share our excitement and will be key contributors in supporting our partnership."
About HCC
HCC is a leading national provider of pharmacy technology solutions including pharmacy management systems with multi-store profile access and prescription transfers, workflow solutions, signature capture systems featuring integrated counseling functionality, and POS solutions.
About FDS, Inc.
FDS is a Service Administrator providing value added services to the healthcare industry in the form of competitive switching services, on-line claim reviews, electronic DME claims processing, market share administration, and pharmacy profitability management. Freedom offers professional, comprehensive, and affordable solutions to the everyday management and business processes of its trading partners. In combination with its sister-company, HCC, FDS services up to 8,000 independent and small chain pharmacies.
About the LDM Group
The LDM Group specializes in program design, management and marketing for pharmaceutical and OTC manufacturers. The LDM Group's principals have over 75 years of combined experience developing relevant, clinically appropriate marketing programs to pharmaceutical companies and OTC manufacturers. In addition to CarePoints, LDM offers manufacturers opportunities to communicate to patients within the physician's office through its ScriptGuide program as well as through its RxLocator telemarketing program and direct mail.
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